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LIVHOME is a new furniture brand from the same family behind HSL – a name trusted for comfort and quality since 1968. For over 55 years the family business has been crafting furniture that enhances homes and enriches lives. LIVHOME is the next chapter of the journey, blending our heritage of expertise with a fresh perspective on style and well-being.
With the launch of the new LIVHOME brand the owners planned to create a brand-new flagship showroom, the ambition was to offer a furniture shopping experience like no other.
Illuma were asked to propose a comprehensive lighting solution that enhanced the customer experience that was in line with the interior design ethos of the showroom and to create a lighting layout that was practical and flexible. HSL and Illuma have had many successes over the years in collaboration with each other, combining the Craftmanship of the high-quality furniture with the sophistication and innovation of the illuma product ranges.
From the moment visitors step through the showroom doors, they are met with a bold statement - the Twin Ambit, a bespoke luminaire designed exclusively by Illuma for LIVHOME. Acting as both a lighting fixture and a visual centrepiece, it sets the tone for the luxurious living experience that awaits inside.
Entrance - LIVHome, Aintree, UK
In the ever-evolving world of retail, flexibility isn’t just a design preference—it’s a necessity. LIVHOME’s showroom embraces this philosophy by integrating adaptive lighting solutions that evolve with shifting trends and room layouts. With a carefully curated selection of luminaires, the space offers more than illumination—it creates an immersive experience of home living, transitioning seamlessly from the 'Daylight and Comfort' zone, before settling into a 'Night-Time Retreat' upstairs.
Daytime & Night time - LIVHome, Aintree, UK
Moving into the ground floor, the lighting mirrors the natural feel of welcoming home environments, with white-finished luminaires blending seamlessly into the ceilings to maintain a contemporary aesthetic. Walkways are elegantly framed using Infinia downlights, guiding visitors through the space and subtly shaping the showroom’s structured flow. This is the 'Daylight and Comfort' section, where lighting plays a vital role in complementing the homely warmth of the surroundings.
Each living room set is carefully illuminated, with a mix of Framelights and ARC 160 downlights strategically positioned to cast pools of light onto cushions and rich textiles, emphasising their textures and inviting customers to engage with the furniture. Their adjustable heads ensure flexibility, allowing lighting to adapt effortlessly as furniture arrangements change. Meanwhile, Concepta spotlights, with their high CRI and warm white glow, provide true colour representation, ensuring the showroom’s furniture looks as rich and inviting as intended. Whether customers are casually browsing or searching for their perfect piece, the lighting fosters an atmosphere that feels welcoming and familiar.
Downstairs - LIVHome, Aintree, UK
As customers ascend the staircase, the lighting transitions into a Night-Time Retreat, reflecting the shift into evening. Here, black-finished luminaires blend effortlessly into dark ceilings, creating the illusion of a starlit sky—a deliberate nod to the nighttime theme that defines this space. Bedroom sets are bathed in soft pools of light, courtesy of Illuma's Concepta spotlights, inviting customers into a calm, restful environment.
To ensure a comfortable experience, the Concepta spotlight’s anti-glare properties soften reflections, allowing visitors to fully engage with the space without distraction. Adding to the showroom’s refined elegance is a customised circular bracket populated with Illuma's torp spotlights, a creative touch envisioned by the design team, which enhances the atmosphere with a sophisticated, tailored finish.
Upstairs - LIVHome, Aintree, UK
Retail spaces demand adaptability, and LIVHOME’s showroom delivers. From carefully placed walkways to intimate lighting moments within furniture sets, every luminaire works to enhance the customer journey. Each adjustment, each beam of warm white light, and each thoughtfully positioned fixture transforms the showroom into more than just a retail space—it becomes a living experience, evolving as effortlessly as the furniture within it.
Robert Chesterfield, National Retail Manager at Illuma said “It was a pleasure to be involved with this exciting new concept, working closely with the Interior Designers and LIVHome’s Store Development team, the store looks and feels truly outstanding along with new experience in furniture retail of which I am very proud to have been a part of.”
Illuma used a large range of products to light this impressive showroom, as shown below.
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