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Joe & The Juice is a Danish-founded global chain that blends the concept of a juice bar and coffee shop.
Known for its focus on high-quality, natural, and organic ingredients, the brand offers a curated menu of fresh-pressed juices, coffee, shakes, and healthy food options. With its modern, youthful vibe and emphasis on lifestyle branding, Joe & The Juice has grown into a popular destination for health-conscious, urban consumers around the world.
Illuma were chosen to light up a series of stores all around the UK, including Manchester and London, delivering high quality lighting that enhances the modern and minimalistic branding of Joe & the Juice. With a strong track record of success, including work with Café Nero, Illuma understands the importance of creating a warm and inviting atmosphere, using lighting to enhance the brand’s identity and shape a welcoming space that customers enjoy.
Outside Joe and the Juice, Manchester
The windows are illuminated using black surface-mounted Concepta spotlights, seamlessly integrating with the pink ceiling to reflect the Joe & The Juice colour scheme and branding. The downward-directed spotlights flood the window with warm light, creating an inviting ambience that entices potential customers in for refreshing and delicious treats.
Throughout the coffee shop, Concepta spotlights are mounted on linear track runs suspended above the seating, counter and prep spaces, enhancing both functionality and flexibility. This adaptable lighting setup allows adjustments to suit various tasks, ensuring a cohesive and refined aesthetic while maintaining practical versatility.
Joe and the Juice, Manchester
Beyond functionality, the Concepta spotlights enhance textures and artworks on the walls, drawing attention to key areas such as the front counter for improved visibility. Their warm white colour temperature beautifully complements the wooden accents, reinforcing the shop's inviting and well-balanced atmosphere.
The focal point of the space is the suspended mural, specially created by JIVE Prints. This striking installation incorporates recessed Infinia downlights, which minimise glare while casting an even glow over the seating area. The lighting highlights the vibrant greenery of the indoor planter, making the mural a captivating centrepiece that immediately catches the eye upon entering.
Joe and the Juice, Manchester
Throughout the shop, the meticulous placement of lighting ensures a consistently glare-free environment, balancing practicality with visual comfort. The thoughtful design fosters both productivity and relaxation, making the space ideal for a variety of experiences.
Illuma’s Area Manager, Oliver Dufresne had this to say about the project: " A great project to be involved in right from the offset, working closely with Joe and the Juice's design team, who really get into the detail about all aspects of the lighting , not just the lit effect, which of course is so key, but also the way the fittings look and how they are positioned architecturally. Spread this across all aspects of the interiors and of course the food and drink and it’s no surprise that the stores are so popular, client and designer who are in touch with their customers"
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