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Liverpool Flagship Store Undergoes Huge Refurbishment

Project Brief

Liverpool Football Club is a professional association football club based in Liverpool, Merseyside, England and compete in the Premier League, the top tier of English football.

Liverpool Football Club was formed in 1892 and their Williamson Square flagship store was the club’s first outside of their Anfield Stadium home. Situated in the heart of Liverpool city centre, the store first opened in 1999 and recently underwent a huge refurbishment.

/media/case_studies/library/liverpool-fc-club-shop.jpgWilliamson Square Sports Store, Liverpool, UK

The opportunity arose for Illuma to redesign the lighting in the sports store back in early 2015. The brief was to provide a complete and comprehensive lighting proposal that would not only compliment the high-end feel of the new store, but allow the necessary flexibility to accommodate an ever-changing retail environment. Illuma also felt it was important to increase the store's existing lux levels on merchandise, as well as try and draw visitors to new products on display by making a feature of the central podium and mannequins.

Sports Store, Complete Installation
Sports Store, 3D Render

Sports Store, 3D Render

Sports Store, Complete Installation

Solution

Illuma used a combination of Arc 183 LED and Project 85 LED downlights, as well as Gridspot LED spotlights to increase the lux levels in the space. Most of this light was focused solely on the merchandise to create highlights and contrast in the store.

Illuma chose suspended track systems in order to provide as much flexibility as possible, so the store's lighting could cope with the ever-changing retail environment. A warm white colour temperature was also used throughout the store to emphasise and accentuate the stores red branding and merchandising.

/media/case_studies/library/liverpool-fc-club-shop-3.jpgArc 183 LED downlights lighting the perimeter of the Williamson Square Sports Store, Liverpool, UK

Gridspot LED spotlights were used across the store on suspended track to provide a flexible solution and were also used in the central area of the store to highlight the product tables.

/media/case_studies/library/liverpool-fc-club-shop-2.jpgGridspot LED spotlights lighting the centre of the Williamson Square Sports Store, Liverpool, UK

Illuma's Lighting Designer, Kate Morley, said, “Our main objective with this lighting design was to provide a simple but effective solution that would meet all the client's requirements. In particular the project was centred on providing a low energy lighting solution with a high output. We kept our focus on lighting the colourful merchandise, till areas and the central podium as this is the main focal point of the store. The end result is a flexible and functional installation that delivers an eye catching result.”


Find out more about Liverpool Football Club: Liverpool Football Club


 

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